Culture is not a luxury

POPguide® is not just a brand-new audioguide, it is, above all, a revolutionary project: to make audioguides a democratic tool that is available to everyone.

The costs and conditions of sale that are imposed on sites that want to equip themselves with audioguides, the cost to the visitor, the difficulties in using some devices, or their obsolescence, have all helped create the current situation where only a small percentage of visitors are able to enjoy an audioguide and so gain an explanation of the place they are visiting. Understanding what you’re looking at cannot be an optional.

And if visiting a cultural site without fully understanding it is a less intense and satisfying experience for the visitor, at the same time those who run the site and are supposed to enhance it have failed twice over: they haven’t been able to communicate to the tourist how beautiful and special what they have to offer is and they have left the visitor with little or nothing to talk about when they return home. The audioguide is also a powerful promotional tool.

The POPguide® project proposes to supply audioguides to the majority of sites and all their visitors, in the most accessible and convenient way for everyone, with a simple piece of equipment, honest and transparent pricing and the lowest costs ever seen.

There are no more excuses, culture is not a luxury